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Ultimate Mascara
Robert-
I need your help! I have customers that are having problems with
ultimate mascara, some say it goes on clumpy no matter what they do and some say
it feels heavy. What can I do, what should I do?
HELP!
Mary
Kay Independent Senior Executive Sales Director
Nashville, TN
Simple fix!!! I think where there has
been some confusion concerning the understanding of the “smart wipe system”.
I, as most of you thought “smart wipe” meant it cleaned more product off the
brush. I have come to discover that this is not the case.
Apparently
research and focus groups led to the discovery that many of you and your
customers wanted more product on the brush for a faster one coat application. So
if that is the case for you or your customers then you can now achieve what you
want faster.
For those of
you experiencing any clumpy or heavy application- this is an easy fix, we just
need to remove some of the product from the brush before applying our mascara.
Those of you that know me, are aware that I always do multiple coat
mascara application, which as you know means multiple thin coats, letting each
coat dry in-between. So I always clean excess product off my brush before I
apply all my coats of mascara.
By apply
thinner coats using less mascara; you will fix any issues with a clumpy or heavy
application of your ultimate mascara. I hope this helps all of you!!!!!
Be sure and send any questions or
comments you might have to us
ask-robert@simplebeaute.com we may choose yours for the next
director club email!
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